When it comes to starting a small shop, you need to make an impact.
Shops need to inspire customers and be strategic by making the most of the space and how best to organise merchandise to drive sales. When it comes to small shop designs, it can easy to know how you do not want your store to look. It is, however, difficult to know exactly how to design your space.
If you need inspiration for your design, here are five of the best small shop designs we’ve come across in 2018.
The five best small shop designs
- Living walls
Living walls are an excellent idea for shops.
Firstly, it gives an incredible focal point and feature that customers will remember. A living wall also works as a fantastic background for products that are vibrant. You can even incorporate your living wall into a display feature, highlighting specific products, as long as you are careful not to damage the plants.
Another benefit of living walls is the soothing and inspiring effect that nature can have on consumers. In fact, studies have shown to including nature in your small shop design can mean your products are worthy of prices that are up to 25% higher. If a living wall is not the design feature you are looking for, then try to incorporate plants and flowers in your design to increase the natural element and potentially help your customers to spend more.
It is important to note that despite being a living wall, you can find some living wall systems that require no green fingers, watering lighting or soil. Some designed use naturally preserved plants to create their stunning design feature.
- Go abstract
Your small shop is not just to sell but to inspire.
Abstract art can be a great way to attract attention and make your small shop a must-visit. You can actually use any art that meets your branding. For industrial looks, consider using pipework throughout the shop from which you can hang products. For more traditional looks, consider grandiose mirrors and unconventional mannequins. Abstract art can be a great way to add to the space by making a rabbit warren or maze-like approach.
Head to your local art galleries for inspiration and see how your small shop design could benefit from a little artistic glamour.
- Window shopping
As we all know, windows are an essential aspect for visual merchandising.
However, you do not need to stop at one. By using creative panelling, you can add fake windows to other walls of your shop. The windows give the illusion of lightness and space and provide an airy feel. You can then take advantage of more visual merchandising by creating a display for every window feature. Think about your shop being inside out for a unique perspective that allows your customers to window shop inside.
Using window dressing is an excellent way to drive sales and the products you sell become part of a story and lifestyle which your customer can envisage. Pairing products and making items much more visual and practical can help customers to buy into the vision and potentially buy more than just one item.
- Go unconventional
Love the look of florists, but you are actually a bakery? Then change the perception. You can display your products in a way that will challenge perception. Have stylish florist metal buckets filled with bread and use fake flowers as part of your designs. Create rustic shelves and layers of products with bright floral colours to make people stop and stare.
The possibilities of this design are endless.
A workshop filled with mechanical equipment can be a treasure trove of jewellery filling shelves, hanging off machinery and hiding in every drawer. A clothes store can operate like a grocery shop complete with wicker baskets, and bright coloured displays underneath an awning.
- Celebrate your local area
Your small shop is contributing to the economy of your local area, make sure you are proud of it. Consider a vinyl cover for a feature wall of a famous landmark in the area. Caption items with local names. Use the history of the place to create a story in your shop. For example, if it is an old mill town, add quirky mill features such as hessian sacks or traditional smoky stone walls.
There are lots of ways that you can make your small shop a key feature of your local area and celebrate the place in return.