Five Nightclub Marketing Strategies to Beat the Competition

Five Nightclub Marketing Strategies to Beat the Competition

When it comes to nightclub marketing, you must think creatively.

Running a booming nightclub business requires imaginative strategists to constantly think up fresh ideas because it’s notoriously difficult to sell a service that’s just for fun, rather than something that is desperately needed or something that solves a big problem for customers.

People have busy lives and work hard for their money – so how are you going to encourage potential customers to pause for a night just to let their hair down? Moreover, with so many bars and clubs already filling up cities, how will yours stand out? Nightclub owners are […]

Read more »
Our 4 Favourite Gym Advertisement Examples Of All Time

Our 4 Favourite Gym Advertisement Examples Of All Time

Gym advertisement examples come in all shapes in sizes.

From posters and flyers to TV and Facebook ads – just about everything is available. Finding different ways to stand out from the crowd is becoming increasingly difficult, especially in a competitive market such as the gym, healthcare and leisure industry. So, how do brands stand out and what gym advertisement examples stand out from the crowd?

We’ve narrowed our favourite gym advertisement examples of all time into a nice and concise top four:

Pure Gym: Everybody Welcome TV Advert

The PureGym ‘Everybody Welcome’ ad is one of the best-known TV gym ads ever to […]

Read more »
2018 Nightclub License Requirements: Where To Find The Right Information

2018 Nightclub License Requirements: Where To Find The Right Information

Opening your own nightclub or bar is a lifelong dream for many individuals in the UK, it is a career choice that has crossed thousands of people’s minds over the years, but only a handful actually work hard to make that dream a reality.

Nightclubs provide great entertainment across the country, offering a fun-filled place for friends to enjoy a sociable drink in the evening and let their hair down. If your dream is to provide the perfect nightclub experience to customers of your own, it can be daunting knowing where to start. One of the biggest aspects to consider is […]

Read more »
Setting Up A Gym Business Plan: 7 Steps To Get It Right

Setting Up A Gym Business Plan: 7 Steps To Get It Right

With the current obesity crisis in the UK, there is a high demand for gyms and fitness centres across the country.

If you are thinking of turning your passion for fitness into a career and working towards opening your own gym, there are a few steps you need to follow when it comes to setting up your gym business plan.

Seven Steps For Creating A Gym Business Plan

Be realistic

If you fail to set up a gym business plan, you will lack the structure and direction you need for your new gym to thrive. Be realistic in your planning, get all the […]

Read more »
Clubbing Industry: How Have Things Moved On Since The 90’s?

Clubbing Industry: How Have Things Moved On Since The 90’s?

The clubbing industry was prolific in the 1990s. It was the era of super-clubs such as The Hacienda in Manchester, The Ministry Of Sound in London and Cream in Liverpool.

The 1990s saw club culture rise with house, trance, techno and electronica being the music of choice. Furthermore, the clubs were not just for music; it was a lifestyle. Move forward, twenty years, and the clubbing industry has changed dramatically, but how has the clubbing industry changed since the 1990s?

For many people, nightclubs invoke many strong memories. It was a place where people solidified friendships, made new friends and even fell […]

Read more »
Why Does Your Community Centre Need Insurance?

Why Does Your Community Centre Need Insurance?

Community centres are the heart of the local area.

They are a vital part of the community and offer an incredible service to people of all ages and backgrounds. While community centres are popular with their visitors and members, running a community centre is challenging. There are lots of aspects to consider and many things that could go wrong. When the budget is tight, it can be tempting to scrimp. However, one aspect you should never cut from your budget is community centre insurance.

Why you need community centre insurance

A community centre needs to be run like a normal business, with the […]

Read more »
Small Business Data Protection: Health Clubs Post GDPR

Small Business Data Protection: Health Clubs Post GDPR

From the 25th May 2018, General Data Protection Regulation (GDPR) comes into force.

Affecting all businesses that have European customers or use data from European businesses, this new EU legislation is designed to give consumers more control over their personal data and how it is used. Small business data protection receives just as much importance when it comes to GDPR.

It is not just the big, multinational businesses that are affected by GDPR, every business, regardless of its size, will have to ensure they comply with the rules set by GDPR. Every organisation which has data from an individual or a business […]

Read more »
Opening A Nightclub? The Things You Need To Consider

Opening A Nightclub? The Things You Need To Consider

Opening a nightclub or a late-night venue is an exciting prospect.

For many, it is a dream business, filled with fun, socialising and is a profession that is never boring. While it may seem like a perfect venture, opening a nightclub can be challenging, and there are many things to consider. While you are providing enjoyment and fun to your guests, the long hours, unruly customers and managing a business can be stressful. If you are opening a nightclub, here are some of the main things that you need to consider to make your venture a success.

What you need to consider […]

Read more »
Seven British Reasons Why You Need Pub Insurance

Seven British Reasons Why You Need Pub Insurance

While every business faces a range of risks, public houses and the hospitality industry seem to suffer a broader range of perils. As pubs come in all shapes and sizes, many have the same risks while all will have their own specific risks that make the pub unique and the insurance vital.

It is no mistake that running a pub is challenging in itself. On average, 21 pubs close every single week and incredibly 30,000 pubs have closed since the 1970s alone. With this in mind, it has never been more critical to protect your outlay, investment and livelihood with robust […]

Read more »
How Can Small Health Clubs Compete With The Big Guns?

How Can Small Health Clubs Compete With The Big Guns?

Owning an independent or local gym can be incredibly empowering.

However, it can be challenging to compete against the big-name brands. Especially those who have the capital to update their gym with the latest state of the art equipment as well as the resources and history to keep building a stronger brand awareness.

Small health clubs should not despair. In fact, small health clubs have a unique set of skills at their disposal which can help to make sure they can not only compete but have a competitive advantage over the big guns. If you want to put your gym […]

Read more »